Technorati just announced a partnership with the AP that will look functionally a lot like its partnership with the Washington Post. News organizations that run the AP's news module (there are reportedly 440 nationwide) will display a box highlighting the 5 most bloggged about news items of the day and inbound links will be displayed on pages for unique articles. This is great news - only makes sense. Further proof that the traditional/new media dichotomy isn't the best way to understand what's going on. I think this has the potential to be very good for both the blogosphere and for the mainstream media.
This may also give a real boost to local blogs when these publications run local stories - something the WaPo deal and Sphere's new parntership with Time.com won't do.
As you can see from this example page, the linked blogs may be displayed towards the very bottom of the sidebar. Hopefully that will change.
Technorati partners with AP
Reader Comments
(Page 1)2. Gillo, I think you're likely right about that future.
Posted at 10:25AM on May 24th 2006 by Marshall Kirkpatrick
1. Apparently it's a win-win situation, where AP shows more resources, Technorati gets more publicity and bloggers more visibility. What comes next is probably a new generation of bloggers doing media analysis, predicting stories that will be published by AP and writing posts on their weblogs that have a high potential of being linked from these news sites.
Posted at 8:04AM on May 24th 2006 by gillo